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In a fast-evolving threat and technology landscape, cybersecurity together with digital transformation has become a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Along with the pressing need to transform businesses to meet customer and stakeholder demands in the digital economy, history has shown that organizations cannot treat cybersecurity as an afterthought in their quest to transformation.

Digital transformation is a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Central to the transformation that has taken hold of organizations in the digital economy – where data is the currency and apps are the engines of digital enterprises – are the advances in financial, e-payment, cloud, mobile and data management technologies.

The world has witnessed a Martech boom over the last decade and has streamlined the industry in multiple ways, bringing in efficiency and scalability in marketing activities like never before. Asia is one of the fastest growing regions of the world and the businesses in this region have also embraced the Martech revolution.

However, there has been a gap in the market in terms of a credible hub of information where all things related to Martech could be found under one url in Asia.

Download the latest copy of our media kit to learn more about our media brands.
Inside the document, you will find:

  • Overview of Media sites
  • Key Topics and Story Types
  • Editorial Advisory Panel
  • Subscriber Breakdown
  • Demand Generation Methodology
  • Marketing Solutions

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Media Kit

ThinkLogic Marketing is now ThinkLogic Media Group

by | Mar 11, 2022 | Press Room

Singapore, March 1, 2022 — ThinkLogic Media Group announces the launch of its revamped website, which marks the company’s rebranding from ThinkLogic Marketing to ThinkLogic Media Group (TMG). 

Over the last two years, TMG has successfully repositioned itself by integrating its role as a leading niche technology content media provider into its B2B lead-generation operations to become a full-service demand-generation company. 

ThinkLogic started as a lead- and demand-generation company more than eight years ago. Media was added as the company grew to meet market needs and demands in the region, while evolving to provide more integrated and innovative marketing services for technology vendors.

Why rebrand

ThinkLogic Media Group is a leader in innovation and creative application of technology, always finding ways to excel. 

“We know that relevant and engaging digital content has a high consumption rate in the Asia Pacific that keeps increasing with time, so we continue to innovate to bring compelling content to our niche audiences,” says Rein Decina, Managing Director, TMG. 

“Our company stays ahead and keeps pace with the rapidly evolving digital landscape, and this is reflected in our rebranding exercise and revamped website – which is more interactive, to empower more marketers and enterprise decision-makers.”

What clients say

“The leads generated are of higher accuracy than other lead-gen campaigns with other vendors. Creative and open-minded to explore new approaches to improve the quality and quantity of leads. Instead of just delivering within stipulated time period, flexible to stretch in aim to fulfill all targets set.” – Outsystems

“You guys showed great expertise in this industry by providing detailed profiling questions that the customer needs to know and find out. The team is fast in responding and followed up closely with leads that were uncontactable. Overall, I think the team is delivering a fantastic job to the client.” – HKBN JOS

TMG media brands

As a leading B2B technology demand generation company supported by its own media brands, ThinkLogic aims to leverage Asia Pacific’s growing base of enterprise technology decision-makers. 

The revamped corporate website now also showcases its media brands.

TMG’s current media sites are CybersecAsia.net, DigiconAsia.net, and MartechAsia.net, which focus on cybersecurity, digital economy, and marketing technology respectively. 

The company intends to grow its reach by opening new media brands in the future to serve niche, sustainable technology markets for clients and audiences alike.

TMG has established itself in Asia as a trustworthy, reputable, and credible media organization, initiating regional awards programs through our tech media sites, such as CybersecAsia Readers’ Choice Awards and DigiconAsia DX Solution Excellence Awards. 

Plans are underway for more industry awards in the coming years, the next one most likely in the MarTech space.

Decina says: “Our industry awards recognize Asia Pacific’s technology leaders for the critical roles they play and the huge advances and innovations they make. We believe innovators that make significant contributions in the Asia Pacific region deserve recognition.”

Improved services

TMG’s revamped website aims to highlight its transformative solutions, with the commitment to continue accelerating and expanding its reach to drive awareness, consideration, and smarter decision-making for B2B enterprises across the region. 

Integrating media content and demand-generation capabilities, the company is able to offer better data-driven marketing solutions with its rebranding – including Demand Generation, Content Solutions, Events, Advertising, and Interactive Engagement. 

“With our data-driven strategy and technology to attain measurable results, we bring actionable insights for regional tech brands,” says Decina. “We are proud to have extensive technological implementations, making us the leading B2B technology demand generation company in Asia.”

Gamification and zero-party data

Not only is TMG expanding its media brands, but extending its range of services and solutions as well. 

One of the highlights last year included its gamification campaigns for technology marketers seeking more interactive engagement and insights into the target audience behavior and journey. 

Gamification for B2B enterprises has its unique requirements, besides the usual GDPR and other regulatory requirements, but serves as a good source of zero-party data – a real need, as organizations gear up for a cookieless world.

“ThinkLogic Media Group is the pioneer of B2B gamification in Asia,” says Decina. “We have the best minds in creating the most suitable gamification strategies for B2B tech companies in the region, to provide the best outcomes for thought leadership, branding, and demand generation.” 

More details about gamification strategies and zero-party data are available on the new TMG website.

About Us

ThinkLogic Media Group (TMG) is a leading B2B technology demand generation company, leveraging Asia Pacific’s growing market for enterprise decision-makers, running several tech media sites, including CybersecAsia.net, DigiconAsia.net, and MartechAsia.net.

The company has been providing a full suite of demand generation marketing services through niche online publications and bespoke digital marketing solutions to the region’s enterprise technology marketers and media agencies.  

TMG consists of expert editorial and marketing teams that curate and publish the latest industry thought leadership and trends to keep readers and buyers updated and able to craft the right strategies for digital transformation, cybersecurity, and marketing technology.