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In a fast-evolving threat and technology landscape, cybersecurity together with digital transformation has become a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Along with the pressing need to transform businesses to meet customer and stakeholder demands in the digital economy, history has shown that organizations cannot treat cybersecurity as an afterthought in their quest to transformation.

Digital transformation is a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Central to the transformation that has taken hold of organizations in the digital economy – where data is the currency and apps are the engines of digital enterprises – are the advances in financial, e-payment, cloud, mobile and data management technologies.

The world has witnessed a Martech boom over the last decade and has streamlined the industry in multiple ways, bringing in efficiency and scalability in marketing activities like never before. Asia is one of the fastest growing regions of the world and the businesses in this region have also embraced the Martech revolution.

However, there has been a gap in the market in terms of a credible hub of information where all things related to Martech could be found under one url in Asia.

Download the latest copy of our media kit to learn more about our media brands.
Inside the document, you will find:

  • Overview of Media sites
  • Key Topics and Story Types
  • Editorial Advisory Panel
  • Subscriber Breakdown
  • Demand Generation Methodology
  • Marketing Solutions

Partner with us to reach, engage and convert your target audience into prospects.
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Media Kit

MEDIA SYNDICATION VS CONTENT SYNDICATION

by | Mar 8, 2022 | Blog | 0 comments

SPONSORED CONTENTS

One of the most sought B2B marketing tactics is content or media syndication. Spreading relevant and informative content or information is a powerful marketing strategy that aims to generate more leads and sales.

WHAT IS CONTENT SYNDICATION?

Content syndication is otherwise known as web syndication or link building, the process of republishing published content on third-party sites. This strategy involves recycling or reformatting content to gain sales qualified leads (SQL).

Media outlets and business owners use content syndication to spread information or content to more people. From print media content syndication, it has expanded to various forms of web media such as online publishing companies, commercial websites, and blogging sites.

WHAT IS MEDIA SYNDICATION?

Media syndication refers to republishing content in several media outlets or platforms. Syndicated content can be sold to different media sources and is not exclusive to any single newspaper or station.

Media syndication refers to the process of creating stories or content available to several news outlets, often by subscription. Some popular examples of feature and news syndicates include Bloomberg, Reuters, and Tribune Services.

MEDIA SYNDICATION VS CONTENT SYNDICATION

Content and media syndication may have a similar process but different impacts on target audiences. For instance, a simple blog may not be as strong as what an editorial-bylined news article provides.

While content and media syndication are more or less the same, opting in media syndication can provide more value to your enterprise or organisation. Professional writers, journalists, and editorial teams carry out media syndication, producing the highest quality content for syndication purposes.

HOW CAN CONTENT AND MEDIA SYNDICATION BENEFIT YOUR ORGANISATION?

Below are the potential benefits of content and media syndication to your organisation:

  • Reach a Broader Audience
  • Boost Online Presence and Traffic
  • Improve Business Relationships
  • Establish Thought Leadership
  • Promote Brand and Social Awareness
  • Generate More Sales Qualified Leads
  • Improve Sales and Revenue

HOW CAN OUR COMPANY HELP WITH MEDIA SYNDICATION?

ThinkLogic is a demand generation media company with expert editorial and B2B marketing teams. We can help spread your technology- and business-based content through our partner media outlets.

Our content syndication expertise includes digital transformation, cybersecurity, and marketing technology. We can help distribute your crafted content for media syndication such as news features, case studies, analyses, electronic direct mails (eDMs), whitepapers, webcasts, reports, and infographics to our partner media outlets.

Allow us to expand your content distribution to our partner media sites, providing access to the top cybersecurity, marketing technology, and digital technology professionals and companies searching for new information to drive their business. ThinkLogic will get your target audience to read your content, drive your traffic, generate more leads, and increase revenue.

STATISTICS

Did you know?

According to the latest B2B content marketing statistic, 79 percent of B2B buyers share whitepapers with colleagues. Hence, including whitepapers in content marketing strategy is effective in generating leads and sales.

Email marketing is an effective content marketing strategy that provides a return of investment or ROI for every dollar spent. Hence, it is a smart move for companies to take advantage of eDM marketing services, like what ThinkLogic also offers.

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