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In a fast-evolving threat and technology landscape, cybersecurity together with digital transformation has become a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Along with the pressing need to transform businesses to meet customer and stakeholder demands in the digital economy, history has shown that organizations cannot treat cybersecurity as an afterthought in their quest to transformation.

Digital transformation is a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.

Central to the transformation that has taken hold of organizations in the digital economy – where data is the currency and apps are the engines of digital enterprises – are the advances in financial, e-payment, cloud, mobile and data management technologies.

The world has witnessed a Martech boom over the last decade and has streamlined the industry in multiple ways, bringing in efficiency and scalability in marketing activities like never before. Asia is one of the fastest growing regions of the world and the businesses in this region have also embraced the Martech revolution.

However, there has been a gap in the market in terms of a credible hub of information where all things related to Martech could be found under one url in Asia.

Download the latest copy of our media kit to learn more about our media brands.
Inside the document, you will find:

  • Overview of Media sites
  • Key Topics and Story Types
  • Editorial Advisory Panel
  • Subscriber Breakdown
  • Demand Generation Methodology
  • Marketing Solutions

Partner with us to reach, engage and convert your target audience into prospects.
Contact Us!

Media Kit

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GAMIFICATION

is a revolutionizing lead generation strategy that
most successful companies
in Asia adopt.

Learn More
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CROSSWORD
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PERSONALITY TEST
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QUIZ
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GAMIFICATION

In business-to-business (B2B) marketing, gamification deploys various interactive, engaging, informative, and psychology-based gaming solutions for generating leads. The primary purpose of gamification is to silo each client’s intent based on the behaviour when playing B2B games online.
BENEFITS OF GAMIFICATION
Gamification becomes the forefront of lead generation. It is now gradually shifting static, traditional ways of generating leads. The biggest brands in the world are implementing gamification because of its incredible domino-effect rewards.

Below are the key benefits of gamification.

  • HIGHLY ENGAGING:

    Gamification is a trend in business-to-customer or B2C marketing, which is also applicable in B2B. Some examples include lucky draws, spin a wheel, quizzes, puzzles, and fun mobile games.

  • ENHANCE CLIENT EXPERIENCE:

    Gamification digs deeper into human psychology, which helps enhance the buyer’s journey. 

  • OPTIMIZE LEAD GENERATION VELOCITY:

    Win the race by gearing up your B2B marketing engine with gamification strategies. Drive your online traffic, engagement, and B2B relations to the next level by using gamification data to understand your clients and create personalised, target, and on-point sales pitches.

  • WIN MORE SALES:

    Adopting the gamification in B2B may seem incompatible because the target audience involves account executives, marketing managers, analysts, and C-suites. However, gamification harnesses more relevant and targeted lead data that the sales team can use to win sales.

HOW CAN THINKLOGIC HELP?
ThinkLogic Media Group is the pioneer of B2B gamification in Asia. We have the best minds in creating the most suitable gamification strategies for B2B companies in the region. Our data shows mind-blowing realizations that wow our clients. We identify the ones who engage and interact with the content to identify potential opportunities for the client. Based on how they respond to our qualification questions or criteria, we categorize them according to buyer stage (Awareness = Top of Funnel, Consideration = Middle Funnel or Bottom Funnel, Decision = Bottom Funnel).  

ThinkLogic gamification strategies can dramatically drive your lead generation rate to optimal speed. Our expertise and experience in data science, artificial intelligence (AI), content solutions, and other lead generation methodologies are unbeatable. We promise big, but we do bigger than our clients expect to give them the biggest number of leads through our gamification solution.

Gamification with the right target audience provides useful data. It makes monitoring and reporting better while promoting effective audience engagement with your tech brand. ThinkLogic can help you design, develop, test, execute and optimise your media gamification campaign as your ultimate one-stop marketing partner. 

We have developed a gamification lead generation workflow, the very first in the Asia Pacific. Gamified content improves your sales and marketing funnel with “engaging” heightened interaction to create greater brand relationships than traditional strategies. We treat gamification as a long-term marketing strategy, frequently undergoing optimizations to ensure relevance to the emerging needs of the tech B2B market.

Rubrik: Don’t pay the ransom
Be a winner! Are you Savvy Sal or Newbie Newman when it comes to protecting your organization and recovering from ransomware?

Cybersecurity experts keep reminding us: it’s not IF but WHEN…

ExtraHop: Assess your ability in Network Detection and Response

Be it supply chain attacks, phishing attacks, business email compromises (BECs) or ransomware attacks, the attackers have been relentless in targeting businesses all over the world.

ForgeRock: Are you a trusted digital identity expert or a potential identity fraud victim?

Don’t worry if you get stuck midway! We have provided a link with each question, so you can up your knowledge and skills to keep your organization safe with zero trust authentication and verification even as you proceed with the rest of the questions.

Sitecore: Discover the latest trends, critical analyst views and insights

Take this quiz to discover the latest trends, critical analyst views and insights around how bringing together content, commerce and data in composable platforms delivers engaging and personalised experiences for your customers.

Exabeam: Seize the breach

Shorthanded as you are – with a huge skills gap in cybersecurity talent and budget constraints demanding you to do more with less – you need to be ready with the relevant knowledge and the right tools to defend against cybersecurity breaches.

Securonix: How well do you know SIEM?

Traditional SIEM strategies and solutions – based on legacy infrastructures – no longer suffice for a comprehensive approach to cybersecurity today.

Tenable: Detecting LOG4SHELL vulnerabilities

This crossword puzzle will help you assess your knowledge and understanding assess, manage, monitor and control vulnerabilities to mitigate against bad actors exploiting them.

We want to tell you the biggest secrets of gamification that never fail to surprise our clients. Do you want to know how gamification can work for you? Send us a message below!

Call Us Today: +65-6550-6718
Email: inquiry@ops.thinklogicmediagroup.com 

SINGAPORE

#05-03 Plus Building,
20 Cecil Street,
Singapore 049705
Phone:+65-6550-6718

PHILIPPINES

3rd Floor, Stonestown Business Center,
Mastersons Avenue, Upper Balulang,
Cagayan de Oro City,
Philippines 9000
Phone: +63-88-881-3949