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In a fast-evolving threat and technology landscape, cybersecurity together with digital transformation has become a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.
Along with the pressing need to transform businesses to meet customer and stakeholder demands in the digital economy, history has shown that organizations cannot treat cybersecurity as an afterthought in their quest to transformation.
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Digital transformation is a top-of-mind issue at the Board and C-suite levels for organizations across all industry sectors in the Asia Pacific region.
Central to the transformation that has taken hold of organizations in the digital economy – where data is the currency and apps are the engines of digital enterprises – are the advances in financial, e-payment, cloud, mobile and data management technologies.
The world has witnessed a Martech boom over the last decade and has streamlined the industry in multiple ways, bringing in efficiency and scalability in marketing activities like never before. Asia is one of the fastest growing regions of the world and the businesses in this region have also embraced the Martech revolution.
However, there has been a gap in the market in terms of a credible hub of information where all things related to Martech could be found under one url in Asia.
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Trend Micro Case Study
Trend Micro is a multinational cybersecurity and defence company armed with a vast array of home, office, and enterprise solutions for threat prevention and data protection.
In May 2018, amidst recent widespread reports of cyberattacks and data breaches, Trend Micro organized a cybersecurity workshop in Asia with a focus on simulating and defending against attacks using the same suite of tools used in the real world.