Demand Generation
Pipeline built from readers who are already researching.
Pick the objective closest to yours — each links to the format, channels, and typical use case.
Content offers (whitepapers, reports, e-guides) matched to your ICP, promoted across the relevant brand in our network.
Intent signals from reader behavior used to prioritize and qualify leads before handoff.
Leads delivered with firmographic and engagement data, not just an email address.
Post-campaign reporting on volume, MQL-to-SAL rate, and cost per lead.
Intent-based lead generation
Lead with the buyers who are already looking.
Asia Pacific has long been one of the fastest-growing technology markets in the world, but for years lacked a credible, region-specific source of enterprise technology news, insight, and demand-generation infrastructure. ThinkLogic was built to close that gap.
What started as a single publication has grown into a network of five media brands, each owning a distinct enterprise technology beat — from cybersecurity to martech to digital finance — backed by a shared demand-generation methodology that vendors use to reach real buyers, not just traffic.
Signal, then outreach
Rather than blasting a generic list, we identify accounts showing real research intent within our editorial content — repeated visits to a topic, multiple downloads, time spent on relevant articles — and prioritize outreach accordingly.
This typically produces smaller lead volumes than broad syndication, but with meaningfully higher MQL-to-SAL conversion, since the accounts are further along in their research.
Use case
- Sales teams that need fewer, better-qualified leads over pure volume.
- Complex or high-ACV enterprise products with longer sales cycles.
- Account-based marketing programs targeting a defined list.
Want higher-intent leads?
Talk to our team about your target account list.
Media syndication
Put your content in front of 200K+ APAC subscribers.
We distribute your whitepapers, reports, and guides across the relevant brand audience in our network, capturing leads on your behalf.
Volume with targeting
- Your content is placed across relevant categories and newsletters within the matched brand audience.
- Readers opt in to download, generating a lead with contact and firmographic data.
- Targeting can be filtered by APAC market, industry vertical, and job function.
Use case
Top-of-funnel campaigns that need volume — building a list for nurture, filling a webinar, or seeding an ABM program before narrowing to intent-based follow-up.
Have content ready to distribute?
Tell us your target markets and volume goals.
Get a free campaign assessment
Tell us your objective and target APAC markets — we'll reply with an assessment at no cost.